
Digital trust as the New currency in Global Trade: A Comparative study of Emerging and Developed Markets
Developed markets like the EU build digital trust through legal frameworks such as GDPR, offering strong enforcement but high compliance costs. Emerging markets like India, Kenya, and Brazil build trust through utility-first systems like UPI, M-Pesa, and PIX, prioritizing speed and scale over formal legal protection. When these models interact cross-border, trust gaps emerge as non-tariff barriers, raising transaction costs and fragmenting global digital commerce.







