Authors: Pranavan P, M.Elavarasi, S Tongpangkokla Ozukum, Kshitij Manjappa, Khushi

ABSTRACT

Background:
Socialmedia has evolved from a tool for social interaction into a major educational resource that shapes how students learn, collaborate, and engage in academic environments. Its influence is especially notable among university students, where digital platforms have become integral to knowledge exchange and self-directed learning.

Objective:
This study investigates the impact of social media on students’ learning behaviour, with a focus on how platforms such as YouTube, Instagram, WhatsApp, and LinkedIn influence study habits, motivation, and academic collaboration among Indian higher education students.

Methods:
A qualitative research design was employed, and data were collected through Google Forms from 47 undergraduate and postgraduate students. Thematic analysis was used to identify key behavioural patterns, challenges, and perceived benefits of social media in education.

Results:
Findings revealed that social media significantly enhances student collaboration, access to learning materials, and motivation. However, issues such as distraction, misinformation, digital fatigue, and reduced concentration were frequently reported. The dual nature of social media use—both facilitative and disruptive—was evident across responses.

Conclusion:
Social media can serve as a powerful educational tool when integrated responsibly into learning environments. To harness its full potential, educational institutions must focus on developing digital literacy, ethical use policies, and teacher training in digital pedagogy. Promoting mindful and structured use of social media can enhance learning outcomes while minimizing its negative psychological and cognitive impacts.

Keywords:
Social media, learning behaviour, digital literacy, student engagement, academic performance, higher education.