Objective

• Clearly define the purpose of your content. Is it to inform, entertain, persuade, or educate?

Target Audience

• Understand and define your audience. Tailor the tone, style, and complexity of your content to suit their preferences and needs.

Accuracy

• Ensure all information is accurate and up-to-date. Fact-check all statements and use reliable sources.

Clarity

• Write in a clear and concise manner. Avoid jargon unless necessary, and provide explanations for complex terms.

Engagement

• Create engaging content that captivates the reader. Use storytelling, examples, and questions to maintain interest.

Headlines and Subheadings

• Use clear, informative headlines and subheadings to break up the text and guide the reader.

Paragraphs

• Keep paragraphs short (3-4 sentences). Each paragraph should contain a single idea or point.

Lists

• Use bullet points or numbered lists to organize information and make it easily digestible.

Consistency

• Maintain a consistent tone and style throughout the content. Refer to the IISPPR style guide for specifics.

Voice

• Decide whether the content will be formal, informal, conversational, or authoritative, and stick to it.

Inclusivity

• Use inclusive language that respects all readers. Avoid stereotypes and biased language.

Grammar

• Follow standard grammar rules. Use tools like Grammarly to check for errors.

Punctuation

• Use correct punctuation to ensure clarity and readability.

Spelling

• Use consistent spelling, preferably following a specific dictionary (e.g., American or British English).

Attribution

• Properly attribute all quotes, data, and information sourced from others. Use a consistent citation style ( APA7 Only).

Hyperlinks

• Link to credible sources when referencing external information. Ensure links are up-to-date and functional.

Images and Graphics:

• Use high-quality images and graphics. Ensure they are relevant and add value to the content.

Captions

• Provide captions for images and graphics. Use alt text for accessibility.

Credit

• Properly credit the source of images and graphics if they are not original.

Review Process

• Implement a review process where multiple people check the content for errors and quality.

Feedback

• Be open to feedback and make necessary revisions. Encourage constructive criticism.

Credit

• Properly credit the source of images and graphics if they are not original.

Plagiarism

• Ensure all content is original. Do not copy others’ work without proper attribution.

Transparency

• Be transparent about any conflicts of interest or biases.

Privacy

• Respect the privacy of individuals. Do not include personal information without consent.

Legal Requirements

• Ensure content complies with all relevant laws and regulations.

Article Length

• Well-researched analytical pieces in about 1000 words, with a heading, appropriate subheadings, and a brief abstract. This is subject to change per “Editorial” or “SEO – Search Engine Optimization” requirements.

Grammar and Plagiarism Checks

• Contributors are advised to only send cleaned articles after running usual grammar checks and checking for plagiarism using the latest software.

Submission Process

• For content publication, please send the edited draft to SUBMIT ARTICLE along with the author’s name, designation, organization, and city.